About Us — Premium Property Care | First Coast Property Experts

The Gold Standard, Every Time

About First Coast Property Experts

Founded on one principle: Northeast Florida’s finest properties deserve Northeast Florida’s finest care. We combine commercial-grade equipment, manufacturer-aligned methods, and meticulous attention to detail across every service we offer.

Licensed & Insured Background-Checked Crew Manufacturer-Aligned Methods
The Logan Family — Founders of First Coast Property Experts
Our Story

Built on Standards, Not Shortcuts

A few years ago, Justin and Alicia Logan moved their young family from New Jersey to Nocatee, drawn by the promise of better schools, stronger community, and year-round sunshine. Justin worked nights at a local restaurant to save every dollar toward one goal: building a property care company that would set a new standard in Northeast Florida.

That company became First Coast Property Experts. Every method follows manufacturer specifications—ARMA for roof cleaning, ICPI for paver sealing, RO/DI pure-water systems for windows. No shortcuts, no workarounds, no exceptions.

From Nocatee to Ponte Vedra to Sawgrass, homeowners recognized the difference. Word of mouth did the rest. FCPE grew on one thing: doing the job the way the surface was designed to be maintained.

Meet the Team Behind the Standard

Family-owned, community-rooted, and driven by a purpose bigger than any single project.

Justin Logan — President & Founder of First Coast Property Experts
President & Founder

Justin Logan

The Standard-Setter

With over fifteen years in professional property care, Justin founded FCPE on a conviction most companies ignore: premium homes deserve manufacturer-grade maintenance—not shortcuts disguised as service.

Before launching the business, Justin lost both parents and two siblings before the age of thirty-five. That kind of loss reshapes priorities. For Justin, it meant building something his family could be proud of—something rooted in purpose, precision, and community.

He personally trains every team member to his standards. Soft-wash pressures, sealer application rates, dwell times—every specification is followed because every surface has a right way to be cared for. That discipline is why Northeast Florida’s most discerning homeowners trust FCPE with their properties.

Alicia Logan — Vice President & Co-Owner of First Coast Property Experts
Vice President & Co-Owner

Alicia Logan

The Heart of the Operation

Before joining FCPE full-time, Alicia spent nine years as a beloved third-grade teacher at Valley Ridge Academy in Nocatee. Parents, students, and colleagues knew Mrs. Logan for her warmth, patience, and relentless attention to detail—qualities that now define every client interaction at First Coast Property Experts.

Alicia oversees scheduling, client communication, and the company’s luxury housekeeping division. She ensures every homeowner feels heard, every appointment runs on time, and every follow-up is handled with the same care she brought to her classroom.

Her transition from educator to co-owner was natural: both roles demand organization, empathy, and a commitment to going above and beyond. Clients often say working with the Logans feels less like hiring a company and more like getting help from a trusted neighbor.

Michael Logan — The reason behind everything we build
Chief Inspiration Officer

Michael Logan

The Reason We Do What We Do

Every early morning, every late finish, every detail that gets checked twice—it all comes back to one person. Michael is the reason First Coast Property Experts exists. He’s the reason Justin and Alicia traded comfortable careers for the risk of building something from scratch.

At five years old, Michael already loves tagging along on job sites. He’s been spotted “helping” Dad aim the soft-wash hose and inspecting driveways with the seriousness of a seasoned foreman. His parents wouldn’t have it any other way.

When Justin and Alicia talk about building a legacy, they mean one thing: showing their son that hard work, integrity, and caring for your neighbors aren’t just values you teach—they’re values you live. FCPE isn’t just a business. It’s the future they’re building for him.

What Sets Us Apart

We're not just cleaner. We're standards-driven, detail-obsessed, and committed to protecting your investment.

Licensed & Fully Insured

Full liability and workers' compensation on every job. Your property is protected. Your peace of mind is guaranteed.

Manufacturer-Aligned Methods

ARMA, Natural Stone Institute, ICPI specifications. We follow the standard. We don't cut corners.

Commercial-Grade Equipment

10 GPM pressure systems. Mo Flo 14 GPM soft wash. Vehicle-mounted RO/DI pure-water delivery. The right tool, every time.

Background-Checked Crew

Every team member is vetted, uniformed, and trained on surface-specific methods. You know who's in your home.

Detailed Documentation

Before/after photos. Condition reports. Maintenance records. You'll never wonder what was done or how to care for it next.

Responsive Communication

Every inquiry answered within one business day. Clear scheduling. On-time arrival. Simple as that.

Our Services

Premium care across every property discipline. Delivered by specialists who know the work.

Luxury Housekeeping

Deep cleaning, regular maintenance, move-in/out resets, post-construction cleanup, and after-event restoration. Discreet, meticulous, thorough.

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Exterior Cleaning

Soft-wash roof cleaning, pressure washing, solar panel cleaning, and pool deck restoration. ARMA-compliant methods on every project.

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Sanding & Sealing

Travertine, limestone, pavers, and natural stone surfaces. Water-based breathable sealers. Long-term protection. Professional restoration.

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Commercial Services

Office cleaning, retail spaces, multi-unit properties. Same standards. Same precision. Built for business.

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Where We Serve

Premium property care across Northeast Florida's finest neighborhoods.

St. Johns County

Nocatee, St. Augustine, Ponte Vedra, Palencia, San Marco, and surrounding communities.

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Duval County

Jacksonville, Amelia Island, Riverside, San Marco, and premium neighborhoods throughout.

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Nassau County

Fernandina Beach, Yulee, and surrounding coastal communities.

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First Coast Property Experts The Gold Standard, Every Time

Ready to Experience the Difference?

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