Alicia Logan

Small Town, Catholic School, Big Family

Alicia grew up in a small town in New Jersey — the kind of town where the same families fill the same pews on Sunday and the school principal knows every kid by middle name.

She is one of a large, tight-knit family — the kind that fills a long table on Sundays and stays for a second pot of coffee. She attended Catholic school from kindergarten through twelfth grade, and the rhythm of those years — uniform, ritual, the quiet expectation that you show up prepared — never quite leaves a person. It still shows up in how she runs a home, a household, and a company.

She studied at Rowan University, where she earned a Bachelor’s degree in Education and Mathematics. Two disciplines that, together, produce a particular kind of mind: patient with people, ruthless with details. The kind of mind that can sit with a six-year-old learning fractions and, in the same afternoon, audit a household budget down to the dollar.

Ten Years In Front Of A Classroom

Out of college, Alicia became an elementary school teacher. She taught for ten years — most of them in New Jersey, the rest in St. Johns County, Florida.

Teachers learn things other people do not. They learn that a clean room changes a child’s ability to think. They learn that a missed step on Monday becomes a problem by Friday. They learn that the parent who says “just do your best” is the parent whose child quietly stops trying. Alicia spent a decade watching what standards do to people — the ones who are held to them and the ones who are not.

She also learned the part of the job nobody mentions in the brochure: how to coordinate twenty-five small humans through a single morning without losing one of them, without losing patience, and without lowering the bar. That skill set, it turns out, transfers cleanly to running the operating rhythm of a property-care company.

Meeting Justin, And The Long Road To Florida

Alicia met Justin in 2010. They were both twenty-one. They married in 2018. In April of 2021, their son Michael David Logan was born — named for Justin’s late brother Michael, his father James Michael, and Alicia’s father David Michael. Three men, one boy, one name.

That same year, the family moved from New Jersey to St. Johns County. The decision was Alicia’s as much as Justin’s. She had researched school districts across the country with a teacher’s eye, and St. Johns kept rising to the top of every list. They came for the schools, the climate, and the kind of community where a five-year-old can ride his bike to a friend’s house. They stayed because it became home.

For three years after the move, Alicia kept teaching — this time as a third-grade teacher at Valley Ridge Academy in Nocatee. To a generation of local kids and the parents who walked them through the door each morning, she was Mrs. Logan first, neighbor second, business owner not yet at all. The community knew her as a teacher long before it knew her as the operating standard behind a property-care company. She wanted Michael to start his life in a classroom run by his mom’s standards before she stepped fully into the company.

Why August 2025

Alicia did not join First Coast Property Experts on day one. The company opened in 2024 with Justin running it, and Alicia watching, listening, raising a four-year-old, and finishing one more school year of her own. The decision to come on full-time was deliberate: she waited until the first full year of FCPE was in the books and successful, and until Michael was about to start full-day VPK — his last year of mornings entirely with her.

She gave the classroom her full ten years, gave Michael her full days for as long as she could, and joined the company in August 2025 as Vice President. The company she stepped into had a year of momentum. The company that exists today — with its operating rhythm, its quality bar, its weekly review — is a company that has been through Alicia.

What She Actually Does

Alicia is the household standard of First Coast Property Experts, made portable. Schedule, supplies, hiring, training, client communication, recurring-plan adjustments, and the documented quality review on every visit: those are her domains. Justin is the storefront, the strategy, the standard, and the operating rhythm. Alicia is the eye that decides when a property is actually finished.

Practically, that means a homeowner who hires FCPE is hiring two people: a President who is reachable when it matters, and a VP who reads the photos at the end of every job and decides whether the work is done. If something is missed, she is the human who hears about it. If something is recurring, she is the one watching for drift. If something is right, it stayed right because she insisted on it.

Justin

Home

The Logans live in St. Johns County with Michael, who turned five in April. He is a kid who already knows the difference between a house that has been cleaned and a house that has been finished. That is a hereditary trait.

Alicia’s parents and Justin’s family are still in the picture — large, loud, multi-generational, present at every birthday. The family that raised her is the family that taught her what a kept home feels like, and that feeling is what she now sells, three counties at a time, across St. Johns, Duval, and Nassau.