President · First Coast Property Experts
Justin Logan
St. Johns County, Florida
I built this company so my son’s name would mean something on a job site.
I
Started Working At Eleven
Justin began working at age eleven in his father’s interior design firm in New Jersey, riding along on Saturdays to carry samples and hold tape measures. Both parents were small-business owners — a formative education in business fundamentals.
His older brother joined the Navy after high school, leaving Justin and his father to run weekend side jobs: pressure-washing driveways in summer, shoveling snow in winter. He graduated high school in 2007; college was financially unaffordable, so he entered the workforce.
II
Kiosks To Boardrooms
His first decade involved roles behind cell-phone kiosks, retail management, and a part-time pressure-washing job at twenty-two. In 2016, he joined a national marketing agency as an assistant to account executives, advancing to Account Executive, Senior Account Executive, Director of Strategy, and eventually Vice President of Sales.
He managed hundreds of millions in advertising spend for global campaigns — Paris transit, London buses, Shanghai skyscraper LEDs, and Super Bowl spots. The experience taught him a rule he still runs the company by.
III
The Pressure-Washing Side Job That Became A Craft
In 2018, while climbing the agency ladder, Justin worked weekends under his mentor Christopher Warner at Garden State Exterior Cleaning. Warner taught the actual craft — reading roofs, pre-treating for algae, a chemistry-based approach (soft-washing over pressure blasting), and the knowledge that separates a sealer that lasts from one that fails.
By the time he founded FCPE, Justin had fourteen years of hands-on experience behind a corporate title.
IV
Loss, And A Son Named For Three Men
Justin lost his mother at twenty-four, his father at twenty-seven, his brother at thirty-two, and his sister at thirty-five. In April 2021, his son was born: Michael David Logan — honoring his late brother Michael, his father James Michael, and his father-in-law David Michael.
V
Why Florida
The pandemic brought remote work and parenting. His wife Alicia, a career elementary teacher, prioritized in-person classroom work through the school closures. Together they researched school districts; St. Johns County consistently topped their lists. They relocated in 2021.
While building FCPE, Justin worked night shifts as a server at Catullo’s in Nocatee, using the tips to fund the launch and meet his neighbors. FCPE officially opened in 2024; Alicia joined full-time in 2025.
VI
What He Actually Does
As President, Justin writes the proposals, walks the properties, meets the clients, sets the strategy, and signs the checks. He appears on every exterior job with the same hands that were trained in New Jersey. The intake system screens the calls; real prospects reach Justin or Alicia directly — the president stays reachable as a matter of company policy.
VII
Home
The Logans live in St. Johns County with five-year-old Michael, who attends VPK. Justin does the school drop-offs; Alicia joined full-time before all-day school began. FCPE serves St. Johns, Duval, and Nassau counties — families much like their own: maintained homes, busy schedules, and the expectation of reliable service.